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Prince's Trust

ImageHRH The Prince of Wales’ charity helps young people between 14-30 years old who aren’t in education or work, or who may be involved in violence, drugs and crime. The Prince’s Trust addresses this by giving practical and financial support to the young people who need it most. The Trust gives them the opportunity to change their lives.

The charity uses sport, music and fashion to help young people develop their confidence and motivation. Being a sports man, I really believe that sport can play a positive role in any young person’s life.

We can either help these young people, or we can leave them to continue on a downward spiral. Incredibly, each year The Trust helps 40,000 young people, with more than 3 in 4 of them going on to work or training, making a positive contribution to society. If you would like to help with these aims, please consider making a donation.

If you are someone or know someone who needs the kind of help The Trust offers then please get in touch. For everyone else, please don’t judge a book by its cover, let's give these kids a chance.

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"We are truly delighted to have Pete as a Prince’s Trust ambassador. Whether it is helping to raise money or working directly with young people, Pete will help us change thousands of disadvantaged young lives in the UK."

- Annie Lycett, Ambassador Executive, Prince's Trust.

"Change the record" campaign

I truly believe that my family are the main driving force behind where I am today. The constant support and belief in me from friends and family gave me the motivation to succeed.

Not everyone has this kind of support, in fact some young people don’t get any. Many have grown up in poverty, left school without the qualifications they need to get a job or have grown up in care and thought that no one really cared. They lack direction or self-belief and things are made worse when they are branded as “useless layabouts”, giving them little or no hope to do better.

When I got my gold medal I found out what it was like to be in the public eye and to be hailed a national hero but what if I hadn’t done so well and I was in the media spotlight for the wrong reasons? I doubt I’d be able to handle that. So how can normal kids deal with being constantly stereotyped?

Recent research shows that 60% of media coverage on young people is negative. The only positive coverage is about celebrities. This sends out a really messed up message, suggesting normal people aren’t doing anything good.

Of course we can’t ignore recent events, resulting in a rising number of violent deaths, but there is no balance. I’ve seen a huge amount of positive work from young people involved with The Prince's Trust and only a fraction of it is being reported.

This is why I am so keen to support the Change the Record campaign (launched in Youth Week 15 – 21 November) led by The Prince's Trust, highlighting the positive side of young people and urging people to open their minds and not judge all young people.

This is a really exciting campaign with loads happening. Local MPs will be shadowed by young people, the public will have the opportunity to get involved in debates and lots of young people will be coming forward with their stories, giving the public an insight into being a young person growing up in your area.